It's a collaboration between 13 news organizations from around the country and NewAssignment.Net, to figure out how journalists can use social networks to improve beat reporting. You can
read more about it here.
It sounds like an awesome idea.
But what I really wanted to share here is a comment I left on a blog about this particular project. After I read it, I thought it would make interesting fodder for discussion. Have a read, and tell me whether you agree or disagree:
"So many beat reporters are held back and not allowed to be innovative due to the lack of skills and lack of understanding of their superiors. If upper management does not embrace, or see value in allowing the reporters to broaden their horizons and report in a new way that embraces social media and other forms of interactivity, the organization will continue to crumble. The newspaper mentality boggled my mind when I was multimedia editor at a major paper in South Florida. They have to let go of the antiquated ideas of ruling by committee, strategic sessions and 14-month plans to move into Web 2.0. When they finally get there, the rest of the world will be Web 4.0. It’s a vicious cycle. I hope this project will encourage executives to give reporters some breathing room and ultimately trust them. I can’t wait to monitor the progress."
At any rate, I'm excited about this project and certainly plan to follow. Should be an interesting ride.
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